Goodman Fielder Food Service

‘The GF Way’ – Values and Vision

'The GF Way' - Values and Vision

Our vision is to be the leading and most innovative local food company. We recognise that a safe workplace and quality food products are prerequisites to our business success. Our values underpin the way we operate and guide our aspirations to create the company we want to be. Each of the values help build our strategies for leadership and our culture; our recipe for success.


Our 10 operating principles

Retain, Invest & Grow
Retain, Invest & Grow
Absolute Focus on Customers
Absolute Focus on Customers
Think & Act Commercially
Think & Act Commercially
Think Long Term
Think Long Term
Eliminate Waste
Eliminate Waste
Do It Right the First Time
Do It Right the First Time
Accountability and Transparency
Accountability and Transparency
Leverage the Sum of Parts
Leverage the Sum of Parts
Challenge and then Align
Challenge and then Align
Execute Brilliantly
Execute Brilliantly

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