Chefology is the study of creativity and innovation in the kitchen, to inspire culinary excellence.
Become a leader of innovation and showcase your talent to your peers. We challenge you to show us our Oats and Muesli like we’ve never seen before! There is your choice of a Kasumi Knife Set, a Commercial KitchenAid Mixer or a $1,500 Visa Gift Card up for grabs for the Chefology Champion! T&Cs apply – see competition form for link.
Ingenious applications, inventive recipes or innovative techniques – create those dishes you’ve only ever dreamt about.
Oats and Muesli offer the ultimate flexibility. Savoury or sweet – how will they inspire you to create something special?
1. Oats or Muesli are the hero
Get thinking about how Oats and Muesli can be used to drive food innovation
2. Jump on the tools
Line up your White Wings Oats and Muesli and get cooking!
3. Get the killer shot
Take a photo of your original oats or muesli creation, fill out the competition form and upload it onto the website below
4. Claim your prize
Most innovative recipe wins, as judged by our panel of chefs